Many more than the 100 people who confirmed their registration came together on Friday 9th May to get answers to the conudrum "Why do New Zealanders work harder, yet earn less. Professor Shaun Hendy, BSc(Hons) Massey, PhD Alberta, FRSNZ, winner of the 2012 Prime Minister’s Science Media Communication prize, discussed the implications of his research for New Zealand’s economy.

Prof. Hendy's presentation and his recent book "Get off the Grass" argues that the key to changing our return on effort and improving our economic growth is developing innovative, high-tech niche markets. Not relying on our primary industries.

There was standing room only available at this, the Venture Centre's inaugural 'innovation kickstarter' event. A wide cross section of our enterprising community showed their interest in innovation collaboration, technology and prosperity by choosing to attend.

Quotes from participants:

'Great evening, I thought I knew about collaboration, I know I have more to learn'

'Incredible seeing how many people collaborated on creating those products, we need to do some work to build cross-skilled teams like that'

'I'm impressed with the amount of business activity and support in Tauranga. I had no idea that all this was happening, I will be coming back'

'I think the advice at the end – drop the fluffy sheep and landscapes, start advertising we are smart – is well overdue'

'A stylish event, we should have more of these'

'Really enjoyed the presentation from Shaun, lots of value and a fantastic venue!'

'Lovely to have a glass of wine and listen to intelligent, well thought out presenter'

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